Our Journey

Eastern Standard Provisions is a Boston‑based artisanal food brand, founded in 2018, with a mission to “elevate the snack food experience” Born from the founders' shared frustration over lackluster pretzels, they set out to craft the perfect buttery, chewy, Bavarian‑crusted soft pretzel — a brioche‑like interior paired with a traditional crust. Headquartered in Waltham, MA, and available both online and in national retailers, Eastern Standard Provisions combines small‑batch craft with nationwide reach and over 40,000 glowing customer reviews.

At Eastern Standard Provisions, we know the best things in life are made with care. That’s why we’ve spent years handcrafting our soft pretzel recipe using the highest quality ingredients with no artificial flavors, colors or preservatives. The result is a light, airy, brioche-style inside with a traditional Bavarian-style crust, for a one-of-a-kind soft pretzel experience.

Snack Better, Share More

Crafted for flavor.
Made to share.
Loved nationwide.

The Perfect Pretzel

Soft inside, crisp outside
our signature pretzel is
perfection, redefined.

Simply Exceptional

Handcrafted snacks
made with simple,
premium ingredients

Golden. Buttery. Perfection.

Made for Everyone
The Gift of Delicious

CONGRATS

HAPPY BIRTHDAY

THANK YOU

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From our signature soft pretzels with a crisp, Bavarian-style crust and buttery interior, to our small-batch Liège Belgian waffles, gourmet salts, and flavorful sauces—every bite is thoughtfully made with premium, all-natural ingredients. Perfect for gifting, sharing, or treating yourself to something truly satisfying.